The beauty of UGC is that the users run the show, while marketers don’t have to empty their pockets on campaigns that may or may derece perform well.
When you use UGC in your content marketing strategy, don’t forget that each piece of UGC sevimli be used for a different purpose. One customer might have done a great job of creating UGC that’s perfect for toparlak-of-funnel awareness, while another customer özgü the perfect video for bottom-of-funnel conversions.
Markaların müşterileriyle olan etkileşimini zait ve güven oluşturan UGC, müstehlik sadakatini pozitifrarak marka başarısına ulamada bulunmaktadır. Antrparantez, kullanıcıların olumlu deneyimlerini paylaşmaları, markanın itibarını ve teşhisnırlığını zaitrmaktadır.
Başkaca, markaların UGC kampanyalarını düzenlerken yaratıcılığı özendirme etmeleri, fakat dâhilğin marka imajı ve bileğerleriyle uyumlu olmasını sağlamaları gerekmektedir.
[73] While the strength of these services are that users gönül broaden their horizon by sharing their knowledge and connect with other people from around the world, these platforms also make it very easy to connect with only a restricted sample of people who holds similar opinions (see Filter bubble).[74]
The power of UGC is easy to see, and there’s no doubt that we’ll be seeing much, much more of it in the coming years as brands tap into the power of their audiences and take a step back from pushy sales tactics.
Some commentators assert that the term "user" implies an illusory or unproductive distinction between different kinds of "publishers", with the term "users" exclusively used to characterize publishers who operate on a much smaller scale than traditional mass-media outlets or who operate for free.[71] Such classification is said to perpetuate an unfair distinction that some argue is diminishing because of the prevalence and affordability of the means of production and publication.
Here are two examples of products featuring from one of inBeat’s campaigns for self-tanning products.
Markanızı tanıtıcı, belli hashtag’leri kullanan ve kampanyalara dahil olan kişiler bayağı şirketinizin içtimai medyadaki bilinirliği artacaktır. Nedeniyle kendi markanızı takdim etmek derunin tüketicilerinizden encam mideerikleri kullanabilirsiniz. Eskiden Wayfair markası, kullanıcıların Wayfair ürünleriyle dekore edilmiş evlerinin ışıkğraflarını yayınladığı #WayfairAtHome kampanyasıyla çıbanarı elde etmiştı.
The use of user-generated content başmaklık been prominent in the efforts of marketing online, especially among millennials.[60] A good reason for this may be that 86% of consumers say authenticity is important when deciding ugc nedir which brands they support, and 60% believe user-generated content is not only the most authentic form of content, but also the most influential when making purchasing decisions.[61]
The UGC library you’ve created will help you for years to come. You can repurpose that content however you like, within your website or social media channels.
The initiative worked: 251,801 people posted their photos. The brand got a lot of recognition and strengthened its association with the concepts of natural beauty and body positivity.
And, when you discover that a whopping 92% of people are more likely to trust a recommendation from another person over branded content, it’s clear to see how far the trust between people and marketers başmaklık stretched.
These days, buying traditional ads both on external media and online is a competitive game (and, even if you pull out the big bucks, you still might derece catch the attention of your customers).